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Chapter 18 Forecasting in Marketing
Franses, Philip Hans, (2006)
An extension of mixed estimation, with an application to forecasting new product growth
Kennedy, Peter, (1991)
Forecasting market shares from models for sales
Fok, Dennis, (2000)
Profitable customer engagement : concepts, metrics, and strategies
Kumar, V., (2013)
Looking through the marketing lens : my journey so far ...
Kumar, V., (2011)
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V., (2010)