Forecasting the importance of product attributes using online customer reviews and Google Trends
Hanan Yakubu, C. K. Kwong
| Year of publication: |
2021
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|---|---|
| Authors: | Yakubu, Hanan ; Kwong, C. K. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-13
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| Subject: | Fuzzy time series | Google Trends | Importance of product attributes | Online reviews | Rough set | Online-Handel | Online retailing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Zeitreihenanalyse | Time series analysis | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813244