Foreword-Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
| Year of publication: |
2011
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|---|---|
| Authors: | Gordon, Brett R. ; Thomadsen, Raphael ; Bradlow, Eric T. ; Dubé, Jean-Pierre ; Staelin, Richard |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 6 (16.8.), p. 945-950
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