Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Jaylan Azer, Chatura Ranaweera
| Year of publication: |
2022
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|---|---|
| Authors: | Azer, Jaylan ; Ranaweera, Chatura |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 118-133
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| Subject: | E-WOM | Former customers | Network size | Social Exchange Theory | Social ties | Utilitarian ties | Social Web | Social web | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271382