Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)

Luis Araujo; Hans Kjellberg

Year of publication:	2015
Authors:	Araujo, Luis ; Kjellberg, Hans
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 68-78
Subject:	Sense-making \| Link between action and cognition \| Investments in form \| Market form \| Frequent Flyer Programs \| Kognition \| Cognition \| Fluggesellschaft \| Airline \| USA \| United States \| Kundenbindungsprogramm \| Loyalty program

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