Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder, Janet L. Borgerson
| Year of publication: |
December 2017
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|---|---|
| Authors: | Wu, Zhiyan ; Luo, Jifeng ; Schroeder, Jonathan E. ; Borgerson, Janet L. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 4, p. 491-516
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| Subject: | Branding | China | culture | fashion | inconspicuous consumption | identity | luxury | tradition | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management | Privater Konsum | Private consumption | Konsum | Consumption | Kulturelle Identität | Cultural identity | Markenimage | Brand image |