Forward-looking behavior in mobile data consumption and targeted promotion design : a dynamic structural model
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng, Yan Zhu
| Year of publication: |
2019
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|---|---|
| Authors: | Xu, Lizhen ; Duan, Jason A. ; Hu, Yu Jeffrey ; Cheng, Yuan ; Zhu, Yan |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 2, p. 616-635
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| Subject: | mobile data | dynamic consumption pattern | forward-looking behavior | consumer myopia | targeted promotion | individual heterogeneity | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Mobilkommunikation | Mobile communications | Zielgruppe | Target group | Deutschland | Germany | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038247