Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Dietmar G. Wiedemann; Tobias Haunstetter; Key Pousttchi
| Year of publication: |
2010
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|---|---|
| Authors: | Wiedemann, Dietmar G. ; Haunstetter, Tobias ; Pousttchi, Key |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 381-400
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| Subject: | Mobilkommunikation | Mobile communications | Virales Marketing | Viral marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919392