Fostering parasocial relationships with virtual influencers in the uncanny valley : anthropomorphism, autonomy, and a multigroup comparison
Fanjue Liu, Rang Wang
| Year of publication: |
2025
|
|---|---|
| Authors: | Liu, Fanjue ; Wang, Rang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115024, p. 1-13
|
| Subject: | Trustworthiness | Anthropomorphism | Autonomy | Parasocial relationships | Uncanny valley | Virtual influencers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158159