Framework for simulating random clickstream data
Year of publication: |
2012
|
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Authors: | Abdoli, Mansour ; Savory, Paul ; Choobineh, F. Fred |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012, 1, p. 63-76
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics | Handelsmarketing | Retail marketing | Simulation |
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