Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Mauricio Palmeira, Nicolas Pontes, Dominic Thomas and Shanker Krishnan
| Year of publication: |
2016
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|---|---|
| Authors: | Palmeira, Mauricio ; Pontes, Nicolas ; Thomas, Dominic ; Krishnan, Shanker |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 488-508
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| Subject: | Hierarchy | Rewards | Status | Loyalty programs | Non-elite customers | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hierarchie | Sozialer Status | Social status |