From ad-man to digital manager : Professionalization throug Swedish job advertisement 1960-2010
Maria Ellinor Rosén
| Year of publication: |
2014
|
|---|---|
| Authors: | Rosén, Maria Ellinor |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 1, p. 16-39
|
| Subject: | Strategic communication | Historical study | Job advertisements | Professional communication | Schweden | Sweden | Werbung | Advertising | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254402