From advertising to engagement
Year of publication: |
2018
|
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Authors: | Malthouse, Edward C. ; Calder, Bobby J. |
Published in: |
The handbook of communication engagement. - Hoboken, NJ : Wiley-Blackwell, ISBN 978-1-119-16749-5. - 2018, p. 411-420
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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