From an aggregate to a brand network: a study of the brand portfolio at L'Oreal
| Year of publication: |
2010
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|---|---|
| Authors: | Chailan, Claude |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 1, p. 74-90
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