From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
C. Whan Park; Andreas B. Eisingerich; Jason Whan Park
| Year of publication: |
2013
|
|---|---|
| Authors: | Park, C. Whan ; Eisingerich, Andreas B ; Park, Jason Whan |
| Other Persons: | Schmitt, Bernd (reviewed) ; Fournier, Susan (reviewed) ; Alvarez, Claudio (reviewed) ; Alba, Joseph W. (reviewed) ; Lutz, Richard J. (reviewed) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 269-274
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| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Parken | Parking | Markenimage | Brand image | Naturschutzgebiet | Nature reserve |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766839