From business process management to customer process management
Peter Trkman; William Mertens; Stijn Viaene; Paul Gemmel
| Year of publication: |
2015
|
|---|---|
| Authors: | Trkman, Peter ; Mertens, William ; Viaene, Stijn ; Gemmel, Paul |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 21.2015, 2, p. 250-266
|
| Subject: | Customer orientation | Business process management | Servitization | Customer centricity | Service blueprint | Prozessmanagement | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301256