FROM COMPETITIVE ADVANTAGE TO DIFFERENTIAL ADVANTAGE. FOR A NEW MODEL OF STRATEGIC MANAGEMENT

The Porter’s model of competitive advantage has deeply influence the strategic management point of view of the last decades. The strategic management thought is itself greatly renewed during the ninety years for giving an answer to the environment’s transformations. The survey of the different views and of their epistemologies’ limits will permit us to purpose our model. We start from the school of economic proximity to show the new paradigm of the strategic management thought. To have the profit of a lasting diffential advantage the firms will be produce specific resources and to position oneself about the territories and the territorial’s proximities that this one can offer to us.