From consumer panels to big data : an overview on marketing data development
Stuart Van Auken
| Year of publication: |
2015
|
|---|---|
| Authors: | Van Auken, Stuart |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 1, p. 38-45
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| Subject: | consumer panels | Big Data | purchase behavior | text analysis | predictive analytics | Big data | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Data Mining | Data mining | Marktforschung | Market research | Prognoseverfahren | Forecasting model |