From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Marco B. Zeschky, Stephan Winterhalter, and Oliver Gassmann
| Year of publication: |
2014
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|---|---|
| Authors: | Zeschky, Marco B. ; Winterhalter, Stephan ; Gassmann, Oliver |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 57.2014, 4, p. 20-27
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| Subject: | Cost innovation | Emerging markets | Frugal innovation | Resource-constrained innovation | Reverse innovation | Schwellenländer | Emerging economies | Innovation | Innovationsmanagement | Innovation management | Angepasste Technologie | Appropriate technology | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Internationaler Wettbewerb | International competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383864