From demand elasticity to market plasticity : a market approach for developing revenue management strategies in tourism
Year of publication: |
2015
|
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Authors: | Sigala, Marianna |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 812-834
|
Subject: | Market plasticity | learning with the market | revenue management | tourism | strategy | internet | change | market formation | market evolution | market driving strategies | market driven strategies | Revenue-Management | Revenue management | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Marketing |
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