Mass customisation models for travel and tourism information e-services : interrelationships between systems design and customer value
Marianna Sigala
| Year of publication: |
2010
|
|---|---|
| Authors: | Sigala, Marianna |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 2.2010, 2, p. 48-69
|
| Subject: | Kundenwert | Customer value | Mass Customization | Mass customization | Electronic Commerce | E-commerce | Tourismus | Tourism | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003983733