From digital marketing to marketing automation : practices and answers of the Portuguese hotel sector

Pedro M. Cascada, Marisol B. Correia, Nelson de Matos, Carlos M.R. Sousa, Célia M.Q. Ramos

Year of publication:	2021
Authors:	Cascada, Pedro M. ; Correia, Marisol B. ; Matos, Nelson de ; Sousa, Carlos M. R. ; Ramos, Célia M. Q.
Published in:	Marketing, creativity and experiential design. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-5275-7557-8. - 2021, p. 85-102
Subject:	Portugal \| Hotellerie \| Hotel industry \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Automatisierung \| Automation

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