From electronic WOM to social eWOM : bridging the trust deficit
Jaakko Pihlaja, Hannu Saarijärvi, Mark T. Spence, and Mika Yrjölä
| Year of publication: |
2017
|
|---|---|
| Authors: | Pihlaja, Jaakko ; Saarijärvi, Hannu ; Spence, Mark T. ; Yrjölä, Mika |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 4, p. 340-356
|
| Subject: | TripAdvisor | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Digitale Plattform | Digital platform | Hotellerie | Hotel industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1345593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771032