From geomarketing to spatial marketing
Year of publication: |
2021
|
---|---|
Authors: | Cliquet, Gérard |
Published in: |
Applications. - Cham : Palgrave Macmillan, ISBN 978-3-030-40093-4. - 2021, p. 277-305
|
Subject: | Geo-positioning | Geo-retailing | Geomarketing mix | Spatial consumer behavior | Spatial strategies | Glokalisierung | Glocalization | Geoinformationssystem | Geographic information system | Standortmarketing | Place marketing | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Einzelhandelsstandort | Retail location | Theorie | Theory |
-
The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa, (2015)
-
The use of geographical information in retail locational decision-making
Byrom, J. W., (2000)
-
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia, (2015)
- More ...
-
El futuro de los hipermercados en España : ¿qué se puede aprender de la experiencia francesa?
Cliquet, Gérard, (2006)
-
Retailing in Western Europe - structures and development trends
Cliquet, Gérard, (2006)
-
Plural forms versus franchise and company-owned systems : a DEA approach of hotel chain performance
Botti, Laurent, (2009)
- More ...