From goods-service logic to a memory-dominant logic : business logic evolution and application in hospitality
Robert J. Harrington, Rhonda K. Hammond, Michael C. Ottenbacher, Prakash K. Chathoth, Byron Marlowe
| Year of publication: |
January 2019
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|---|---|
| Authors: | Harrington, Robert J. ; Hammond, Rhonda K. ; Ottenbacher, Michael C. ; Chathoth, Prakash K. ; Marlowe, Byron |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 1, p. 252-260
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| Subject: | Memorable experiences | Value-in-memory | Emotional arousal | Service-dominant logic | Memory-dominant logic | Service-Dominant Logic | Emotion | Marketingtheorie | Marketing theory | Krankenhaus | Hospital | Logik | Logic |