From hedonism and utilitarianism to anticipated actual behavior : do UK and Malaysian postgraduate students behave differently to mobile apps?
Stephen Carter, Amy Chu-May Yeo
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Carter, Stephen ; Yeo, Amy Chu-May |
| Subject: | consumer behavior | mobile applications | TPB | TAM | Malaysia | United Kingdom | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Studierende | Students | Großbritannien | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Utilitarismus | Utilitarianism |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22381/EMFM12220171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885624