From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Sara ; Labroo, Aparna A |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 4, p. 712-743
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