From integration to social media : understanding electronic marketplace
Kayvan Miri Lavassani; Bahar Movahedi; Vinod Kumar
| Year of publication: |
2014
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|---|---|
| Authors: | Lavassani, Kayvan Miri ; Movahedi, Bahar ; Kumar, Vinod |
| Published in: |
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions. - Hershey : Business Science Reference, ISBN 978-1-4666-4510-3. - 2014, p. 1-19
|
| Subject: | Electronic Commerce | E-commerce | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236841