From market-driving to market-driven : an analysis of Benetton's strategy change and its implications for long-term performance
Raffaele Filieri
| Year of publication: |
2015
|
|---|---|
| Authors: | Filieri, Raffaele |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 3, p. 238-257
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| Subject: | Organizational change | Benetton Group | Fashion industry | Market-driven orientation | Market-driving orientation | Organisatorischer Wandel | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298771