From marketplace to marketspace : investigating the consumer switch to online banking
Year of publication: |
2011
|
---|---|
Authors: | Lee, Kuo-wei ; Tsai, Ming-ten ; Lanting, Maria Corazon L. |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 115-125
|
Subject: | Electronic Banking | Electronic banking | Vertrauen | Confidence | Benutzerfreundlichkeit | Usability | Konsumentenverhalten | Consumer behaviour |
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