From predictive uplift modeling to prescriptive uplift analytics : a practical approach to treatment optimization while accounting for estimation risk
Victor S.Y. Lo, Dessislava A. Pachamanova
| Year of publication: |
June 2015
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|---|---|
| Authors: | Lo, Victor S. ; Pachamanova, Dessislava A. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 2, p. 79-95
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| Subject: | uplift modeling | prescriptive analytics | prescriptive uplift analytics | marketing treatment optimization | estimation risk | mean-variance optimization | Risiko | Risk | Rechnungswesen | Accounting | Modellierung | Scientific modelling | Schätzung | Estimation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433507