From quality to quantity : the role of common features in consumer preference
Yin Su; Li-Lin Rao; Xingshan Li; Yong Wang; Shu Li
| Year of publication: |
2012
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|---|---|
| Authors: | Su, Yin ; Rao, Li-lin ; Li, Xingshan ; Wang, Yong ; Li, Shu |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 33.2012, 6, p. 1043-1058
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| Subject: | Common features | Cancellation-and-focus model | Equate-to-differentiate approach | Eye-tracking | Attribute-based strategies | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | USA | United States | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009687464