From reality to virtuality : moving stakeholder dialogues from face-to-face to online formats

Ziegele, D., Kurtze, H., & Zerfass, A.

Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge - especially when it comes to confidential interactions and personal relationships with key stakeholders. A research team at Leipzig University investigated the extent to which in-person formats can be virtualized based on the following questions: What are advantages and disadvantages of virtual stakeholder dialogues? Which factors need to be considered if virtual stakeholder dialogues are to be successful?

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Alternative title:	Stakeholder-Dialoge erfolgreich virtuell umsetzen
Year of publication:	[2021]
Authors:	Ziegele, Daniel ; Kurtze, Hannah ; Zerfaß, Ansgar
Publisher:	Leipzig, Germany : Academic Society for Management & Communication - an initiative of the Günter Thiele Foundation
Subject:	Öffentlichkeitsarbeit \| Public relations \| Stakeholder \| Telekonferenz \| Teleconferencing \| Erfolgsfaktor \| Success factor