From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Tomáš Ric and Dragan Benazić
| Year of publication: |
2022
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|---|---|
| Authors: | Ric, Tomáš ; Benazić, Dragan |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,5, p. 5202-5220
|
| Subject: | Social commerce | Instagram | stimulus-organism-response paradigm | consumer behaviour | marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2025124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414168