From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula, Anna-Maija Pirttilä-Backman
| Year of publication: |
2021
|
|---|---|
| Authors: | Erjansola, Ari-Matti ; Lipponen, Jukka ; Vehkalahti, Kimmo ; Aula, Hanna-Mari ; Pirttilä-Backman, Anna-Maija |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 241-253
|
| Subject: | Logo redesign | Corporate visual identity | Mergers and acquisitions | Brand associations | Social representations | Higher education | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Übernahme | Takeover | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Fusion | Merger | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00223-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550251