Getting what you're worth : implications that affect firm value in a brand acquisition
Monica B. Fine, Kimberly Gleason, Desi Budeva
| Year of publication: |
September 2016
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| Authors: | Fine, Monica B. ; Gleason, Kimberly ; Budeva, Desi |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 5, p. 70-96
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| Subject: | brand valuation | brand equity | merger & acquisition | brand acquisitions | firm performance | Übernahme | Takeover | Unternehmenswert | Firm value | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Fusion | Merger | Firmenimage | Corporate reputation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-016-0006-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011565284