From trash to cash : the effect of product construal and benefit appeals on consumer evaluations of rescued meals
Anna de Visser-Amundson and Mirella Kleijnen and Aylin Aydinli
| Year of publication: |
2023
|
|---|---|
| Authors: | Visser-Amundson, Anna de ; Kleijnen, Mirella ; Aydinli, Aylin |
| Subject: | Benefit appeals | Construal level theory | Consumer behavior | Food waste | Online applications | Online platforms | Rescued meals | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2022-1128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430116