FsQCA versus regression : The context of customer engagement
Year of publication: |
2020
|
---|---|
Authors: | Gligor, David ; Bozkurt, Siddik |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-12
|
Subject: | Antecedents | Customer engagement | fsQCA | MRA | Regression | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
-
Customer engagement behaviors in hospitality : customer-based antecedents
Romero, Jaime, (2017)
-
Mitrega, Maciej, (2022)
-
Customer involvement in the new process innovation : antecedents, mediation and performance
Chang, Yuan-chieh, (2022)
- More ...
-
Distinguishing between the concepts of supply chain agility and resilience
Gligor, David, (2019)
-
Bozkurt, Siddik, (2019)
-
A look into the past and future : theories within supply chain management, marketing and management
Gligor, David, (2019)
- More ...