Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
| Year of publication: |
2013
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|---|---|
| Authors: | Zarantonello, Lia ; Jedidi, Kamel ; Schmitt, Bernd H. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 1, p. 46-56
|