Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Lia Zarantonello; Kamel Jedidi; Bernd H. Schmitt
| Year of publication: |
2013
|
|---|---|
| Authors: | Zarantonello, Lia ; Jedidi, Kamel ; Schmitt, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 46-56
|
| Subject: | Emerging markets | Developed markets | Materialist | Postmaterialist | Advertising appeals | Experiential marketing | Functional marketing | Schwellenländer | Emerging economies | Werbung | Advertising | Marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Event-Marketing | Event marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732716