Functional vs relational benefits : what matters most in affinity marketing?
Christos Koritos; Konstantinos Koronios; Vlasis Stathakopoulos
| Year of publication: |
2014
|
|---|---|
| Authors: | Koritos, Christos ; Koronios, Konstantinos ; Stathakopoulos, Vlasis |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 3, p. 265-275
|
| Subject: | Satisfaction | Consumer | Relational benefits | Affomoty ,arletomg | Credit cards | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411944