Further Thoughts on the Marketing Trifid: The Case of Marketing Orientation
| Year of publication: |
2000
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|---|---|
| Authors: | Dibb, Sally ; Stern, Philip |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 22.2000, 3, p. 214-224
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