Fuzzy extension of the CODAS method for multi-criteria market segment evaluation
Mehdi Keshavarz Ghorabaee, Maghsoud Amiri, Edmundas Kazimieras Zavadskas, Reyhaneh Hooshmand, Jurgita Antuchevičienė
| Year of publication: |
February 2017
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|---|---|
| Authors: | Keshavarz Ghorabaee, Mehdi ; Amiri, Maghsoud ; Zavadskas, Edmundas Kazimieras ; Hooshmand, Reyhaneh ; Antuchevičienė, Jurgita |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 1, p. 1-19
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| Subject: | market segment evaluation | market segment selection | MCDM | decision-making | fuzzy MCDM | fuzzy CODAS | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marktsegmentierung | Market segmentation | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2016.1278559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721628