Gain-probability diagrams in consumer research
David Trafimow, Ph.D., Michael R. Hyman, Ph.D., Alena Kostyk, Ph.D., Ziyuan Wang, Tingting Tong and Tonghui Wang, Ph.D., Cong Wang, Ph.D.
| Year of publication: |
2022
|
|---|---|
| Authors: | Trafimow, David ; Hyman, Michael R. ; Kostyk, Alena ; Wang, Ziyuan ; Tong, Tingting ; Wang, Tonghui ; Wang, Cong |
| Subject: | effect size | gain-probability diagrams | log-normal distributions | marketing research | marketing science | skew-normal distributions | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853221085509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258007