Marketing measurement : the traditional and the modern-way forward
Piyush Pranjal and Soumya Sarkar
| Year of publication: |
2021
|
|---|---|
| Authors: | Pranjal, Piyush ; Sarkar, Soumya |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 4, p. 460-480
|
| Subject: | marketing measurement | C-OAR-SE | marketing science | Marketing | Messung | Measurement | Marketingtheorie | Marketing theory | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.117646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669015