Gamification and consumer engagement : creating value in context of ICT development
Rimantas Gatautis, Jūratė Banytė, Elena Vitkauskaitė, editors
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Gatautis, Rimantas (ed.) ; Banytė, Jūratė (ed.) ; Vitkauskaitė, Elena (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Gamification | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 216 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-030-54204-7 ; 978-3-030-54207-8 ; 978-3-030-54205-4 |
| Other identifiers: | 10.1007/978-3-030-54205-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012270549