Interpreting value in the customer service experience using customer-dominant logic
Caroline Tynan; Sally McKechnie; Stephanie Hartley
| Year of publication: |
2014
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|---|---|
| Authors: | Tynan, Caroline ; McKechnie, Sally ; Hartley, Stephanie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 9/10, p. 1058-1081
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| Subject: | customer-dominant logic | types of value | value creation | customer experience | luxury | experience marketing | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenservice | Customer service | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010411295