Gamification in loyalty programs : impact on intrinsic motivation and consumers' needs for competence and relatedness
João Pedro Oliveira, Paulo Botelho Pires
| Year of publication: |
2023
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|---|---|
| Authors: | Oliveira, João ; Pires, Paulo Botelho |
| Published in: |
Promoting organizational performance through 5G and agile marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-5523-4. - 2023, p. 122-142
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| Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Kundenbindungsprogramm | Loyalty program | Gamification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-5523-4.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475277