Gamification in OTA platforms : a mixed-methods research involving online shopping carnival

Si Shi, Wilson K. S. Leung, Flavia Munelli

Year of publication:	2022
Authors:	Shi, Si ; Leung, Wilson Ka-shing ; Munelli, Flavia
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-15
Subject:	Customer value \| Gamification \| Mixed-methods design \| Online shopping carnival \| Online travel agency (OTA) \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Reisevermittler \| Travel agency \| Kundenwert \| Digitale Plattform \| Digital platform \| Electronic Commerce \| E-commerce \| Computerspiel \| Video game \| Beziehungsmarketing \| Relationship marketing

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