Gender as a moderator of the relationship between materialism and fashion closthing involvement among Indian youth
Year of publication: |
2013
|
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Authors: | Handa, Meenakshi ; Khare, Arpita |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 37.2013, 1, p. 112-120
|
Subject: | fashion clothing | Indian youth | materialism | product involvement | purchase involvement | Mode | Fashion | Indien | India | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing |
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